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We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR)...
It is the role of the marketers to add value to the customers by identifying and fulfilling the needs and expectations of their customers.
Recently as a reaction to the social movement of fair trade and the like, multinational agro–food businesses are getting remodelled to suit a growing public awareness of the spread of ‘corporate soci...
Recently as a reaction to the social movement of fair trade and the like, multinational agro–food businesses are getting remodelled to suit a growing public awareness of the spread of ‘corporate socia...

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