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Economic Analysis on the Motives of China's FDI in Africa: A Case Study on North Africa
China’s FDI in Africa Cause Arab Countries in North Africa Strategic Options
2015/8/19
Taking the Arab countries of North Africa as specific case studies, the author first describes the general situation of China’s Foreign Direct Investment (FDI) in that region, and then makes a detaile...
The Interactive Advertising Model Tested:The Role of Internet Motives in Ad Processing
The Interactive Advertising Model Tested Internet Motives Ad Processing
2009/12/2
Two, one-factor, within-subjects experiments were conducted to examine the role of Internet motives on responses to four types of banners (communicate, research, shop, and surf). Participants were eac...