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Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events
brand identification sporting events brand personality intention to return
2014/10/29
The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to vo...
THE UNIVERSAL METHODOLOGY OF PROCESS IDENTIFICATION
process identification taxons time development
2010/9/25
By means of the model of simulating the development of pseudo-objects in a finite space the sub-segments of the totally defined process were successfully recognized and described. These sub-segments s...