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The high level of competitiveness, awareness of consumers's rights, increasingly demanding work environments, technical approach of competitive products, entrepreneur coalitions, technology transfers...
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
The paper presents a case study of the new product development that created in Brazil the Ecobrisa-EB20, a product licensed by Greenpeace, due its positive environmental sustainability compared to t...

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