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The learning effects of brands: Determined through Markovian analysis of brand switching
Learning effects Markovian analysis
2010/10/18
It is the learning effect that gives rise to brand loyalty for a repeat purchase product and is an important consideration in today’s competitive market. This paper aims at determining the learning ef...
Labels, Brands, and Market Integration in the Modern Era
Labels Brands Market Integration Modern Era
2010/10/11
As structural market elements, brand names and labels are the source of research, debates, and political struggles. Historical perspectives are rare. Researchers have analyzed the significance of bran...