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Seagram Comes to Scotland: The Role of Local Players in the Overseas Expansion of a Canadian Multinational, 1949-1965
Seagram Scotland The Role of Local Players Overseas Expansion Canadian Multinational
2010/10/11
In this paper, I assess the Seagram Company‟s investment in Britain after World War II through Robert Brown, Ltd., a U.K.subsidiary, its first major expansion outside the North American continen...