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CONSUMER WILLINGNESS TO PAY FOR SAFETY LABELS IN NIGERIA: A CASE STUDY OF POTASSIUM BROMATE IN BREAD
Nigeria Potassium Bromate Bread
2010/12/1
The study analysed consumer willingness to pay for safety labels in Nigeria by a case study of potassium bromate in bread” in Benin City, Edo State. It specifi cally investigates factors that promote ...
CONSUMER INVOLVEMENT IN BUYING DECISIONS – THE EXAMPLE OF THREE FOOD PRODUCTS IN CROATIA
involvement buying decisions food
2010/11/30
The goal of this research was to create an instrument suitable for the measurement of consumer involvement construct and to verify its metric characteristics. The involvement scale was tested on a sam...